Reduce your footprint, increase your impact
Abundant Times tells the stories of organisations working to heal our planet. Because when this narrative reaches the corporate world, something shifts; businesses become activists, driven by prosperity that benefits people, planet and profit.
Abundant Times Blog
practivism, systems thinking, climate action, social justice,
sustainability, community, regeneration and more…
Latest Posts…
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Today I saw the ravens
A poem to honour the winter solstice. By Kate Ford. Today I saw the ravens. They reminded me of truth. Ancient wisdom imprinted on their feathers like bark on a tree. The woods are full of magic if you dare to look. Alive with wonder, ready to share. But leave your ego at the entrance.… Read more
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Practivism: How to be a Business Activist
Many companies are shifting their focus from being solely profit driven to a more meaningful triple bottom line ethos. As this narrative spreads roots through the corporate world it creates new shoots; businesses become activists, driven by prosperity that benefits people, planet and profit. Business as a Force for Good Making your business a force… Read more
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Patriarchy, Activism and Health Advocacy: Birthing My Book into the World
Today, Saturday the 18th October 2025 I am birthing my book into the world. The concurrent theme of the book is the role patriarchal systems have played in the failure of women’s health in the UK spanning several centuries. It will examine how those systems still influence policy today and how that negatively impacts women’s… Read more
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Promised but Forgotten: Why the UK Government’s Silence on Lobular Breast Cancer is a Betrayal of Women’s Health
In January 2023, I was diagnosed with invasive lobular breast cancer, a disease I’d never heard of let alone had any knowledge of. Despite being recognised as a distinct subtype of breast cancer in the 1970s, the research to understand the basic biology of the disease has never been carried out. This means there is… Read more
Practivism: Business as a Force for Good
For too long, businesses have prioritised profit above all else. But that old model isn’t just unsustainable, it’s damaging to employees, communities and our planet.
There’s a better way
Making your business a force for good is practivism in action. It means holding your company to the highest standard and building a regenerative future.
This isn’t just idealism, it’s smart business. Companies rooted in purpose attract top talent, strengthen their reputation, and, increase profitability. Because people want to work for, buy from and partner with businesses that stand for something meaningful.
What’s your company’s gift to the world? It’s time to find your voice and share it.
Follow the Patterns in Nature
“There are only two ways to live your life. One is as though everything is a miracle. The other is as though nothing is a miracle.”
Albert Einstein
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